When we first mentioned this song we thought it was something Kid Cudi and friends had knocked up as some kind of 'hilarious' response to Lady GaGa's 'Poker Face'. It's not a joke though, it's actually Kid Cudi's next single and has now, thankfully, been re-named 'Make Her Say'.
The video is pretty good, utilizing a nice split screen effect and probably loads of film reference that we're too young (ahem) to notice. Even the song sounds better now, that beat popping more then it did when we were distracted by the sex abuse (poking it in her face!?). Common's verse is still a major let down, even if he does somehow have a "conscious dick".