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Friday, 7 May 2010

Does she ever sleep?

Surely, tonight of all nights is a good time to unveil another Beyoncé video, is it not? It's not like there's anything else going on is there? Plus, this is Beyoncé's fourteenth single to be released this month and as everyone knows, the fourteenth times a charm.

'Why Don't You Love Me?' didn't even make it onto the original pressings of I Am Sasha Fierce (an album that's been re-released more times than Blade Runner), but has been selected as the final single from this exhaustive campaign. The video introduces another character, B.B. Homemaker, and finds her doing all sorts of household chores dressed as Betty Page - vacuuming, washing the dishes, fixing her car - in between making what looks like a very difficult telephone conversation (perhaps Jay-Z had forgotten the Rice Crispies?). The best bit? When the B-dog (she'd like that moniker, right?) polishes her SIXTEEN Grammy awards. OH NO SHE DIDN'T.

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